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Ghost gear is the most damaging form of plastic in the sea. Working with POTR means we can take that material and turn it into something useful, something beautiful, something people want in their homes. POTR care about the process as much as the product. These pots are traceable back to the beach the net came from and that level of transparency matters. It shows what's possible - this could easily be one of the most efficient recycling-to-product models in UK consumer manufacturing.